well yeah, the project says it's about "Blog, vote, share pictures", does the brand hint to one of these points in any way? for me no! I'm not saying it's a must have but what it definitely needs is a more balanced appearance, a good brand is key. However a logo doesn't make the brand it's the name and the logo in combination. May I ask why the site is named eSteem? and yes I'm a graphic designer, I could help sure, but for that I would need some specifics, key infos for the brand in other to kind of harmonically work. See a brand needs to instantly catch attention, I guess eSteem only catch my attention because of Steemit which isn't bad but it didn't catch my attention for the reason I think it should have catch attention, which is for "Blog, vote, share pictures". I had to read first to find out what it's all about. So there is something the brand kind of lacks, something that kind of hints to what it's about, the connection.