Giants like Microsoft, JP Morgan, Intel .. created the Enterprise Ethereum Alliance to start monetizing this new disruptive technology and I am sure that they expect an ROI Asap. As an investor, I think that the main factor that will determine the success/failure of ethereum will be the user adoption. That's what we need to monitor and having big groups investing and believing in it will lead to more marketing and more adoption. Let's see in 2-3 years.