Count down for the new era of advertisementsteemCreated with Sketch.

in ethereum •  8 years ago 

Count down for the new era of advertisement
Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

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Do you ready for this?

ethereum token bat advertisement battoken
8 years ago by

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      ·  8 years ago 

    Very very interesting. I will particularly look forward to finding out more about how they intend to keep away from the huge temptation to track users' activity.

    Thanks for the share.

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      ·  8 years ago 

    I've been using Brave for over a year. As I understand it, it's all encrypted before it leaves the browser, so they couldn't track it even if they wanted to. The FAQ says:

    Brave Payments uses a technology called Anonize that permits anonymous-but-accountable transactions. Here's an analogy from the real world: someone walks into a polling place, identifies themselves, and gets a ballot and an envelope. They go into a voting booth, mark the ballot, put the ballot in the envelope, and seal it. They then drop the envelope in a ballot box. The people running the polling place and counting the ballots know that each person putting an envelope in the ballot box is authorized to vote, but they aren't able to determine which envelope in the ballot box goes with which person. In the case of anonize, a special branch of cryptography called "Zero Knowledge Proofs" are used to get the same functionality

    I assume that won't change when they switch from Bitcoin to BAT.

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    2 votes
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      ·  8 years ago (edited)

    This sounds like a really cool ecosystem. On ADAPT Network (https://www.adaptnetwork.com) I've tried to keep our advertising lean in favour of user experience. Ad blocking is a big issue for publishers and too many ads is not good either. So this solution looks cool - I'll look into it for sure. Thanks for sharing.

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      ·  8 years ago 

    This is interesting. I'd like to learn more about data harvesting in relation to this.

    Thanks!

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        ·  8 years ago 

      You can checkout at https://brave.com/

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