I don't mean to be a contrarian, but you can be the most innovative company on the planet, and still be crushed because you chose a stupid name for yourself.

And, to be completely frank, "Indorse" may be the worst company name I've ever heard of. Everything about it is just...irking. The way it's a misspelled form of another word. The way that it sounds too much like an unrelated but common phrase ("Indoors"). And the way it emphasizes the "orse" syllable, it reminds me of the British word for derriere. It just has disaster written all over it.

I don't suppose you know who's in charge of their marketing, because that guy needs to be fired.