Germany has created the first commission ethics rules regarding governance of self-driving vehicles. Importantly, the self driving vehicle should avoid at all costs harming humans!
Interestingly there are also rules regarding liability. Meaning it must be clear and documented who is driving at all times (is it the computer or human).
Privacy is important regarding data sovereignty.
Finally, the self driving vehicles must be safer than human drivers.
Below find some of the key points
Damage to property must take precedence over personal injury. In hazardous situations, the protection of human life must always have top priority.
In the event of unavoidable accident situations, any distinction between individuals based on personal features (age, gender, physical or mental constitution) is impermissible.
In every driving situation, it must be clearly regulated and apparent who is responsible for the driving task: the human or the computer.
It must be documented and stored who is driving (to resolve possible issues of liability, among other things).
Drivers must always be able to decide themselves whether their vehicle data are to be forwarded and used (data sovereignty).
Automated and connected driving is an ethical imperative if the systems cause fewer accidents than human drivers (positive balance of risk).