More than nine million investors have put their faith in eToro and joined the world’s leading global social trading and investment network.

More than nine million investors have put their faith in eToro and joined the world’s leading global social trading and investment network. With so many traders and investors around the world joining it, we try to explore why these people took a new approach to investing their money, and joined eToro.

Yoni Assia, CEO and founder of eToro, said: “eToro was built with the vision of democratising financial markets by making trading and investing accessible to all. Since launching, we’ve seen strong customer demand for our approach…as new technology continues to change finance, we want to remain at the forefront of that change.”

Reaching new heights in 2017 and 2018
Founded in 2007, eToro received more than $1 billion in customer deposits in 2017 and over one million new registrations over the last three months of the year. In the first quarter of 2018, eToro announced that it raised $100 million to support its global expansion and the development of blockchain-based technologies. This brings the total capital raised by the company, since its inception, to $162 million.

The company has seen a significant amount of growth, which is in part due to the increase in demand for new ways to trade and invest in cryptocurrencies. To support this rising interest in the crypto market, eToro continued to expand its offering, now supporting ten digital currencies: Bitcoin, Ethereum, Bitcoin Cash, Ripple, Litecoin, Ethereum Classic, Dash, Stellar, NEO and EOS.

Stellar, NEO and EOS are the three latest digital currencies to be added to the platform, and eToro is committed to bringing even more digital assets to its clients. Focusing on cryptocurrencies with a market cap of at least $1 billion, eToro is enabling keen traders the ability to diversify their crypto-based portfolio.

Trade manually or copy other traders
eToro offers a variety of financial assets, ranging from traditional asset classes such as stocks, commodities, currencies, and indices, all the way to digital currencies. All in all, users can invest in over 1,500 instruments across six different asset classes. Those who don’t have a financial background, or simply lack time, can automatically copy the trades of other traders on the platform with its patented CopyTrader system.

Israel Kalush, vice-president of engineering at eToro, said: “On the eToro platform, you can identify network members who are in line with your investment philosophy, risk appetite, and/or specific industry sectors of interest, and immediately start learning from, interacting with, and even automatically copying those individuals in real time.”

CopyFunds investment strategies
In addition, investors can use eToro’s CopyFunds investment strategies, to access unique investment portfolios, such as Top Trader CopyFunds investment strategies, comprising the best performing and most sustainable traders on the platform, or Market CopyFunds investment strategies, which focus on various market segments, such as Crypto CopyFund investment strategy that was launched in July 2017.

Created by eToro’s investment committee, who also actively manage the CopyFund investment strategy, the intention with the Crypto CopyFund strategy is to give novice and veteran investors access to a fully allocated, managed cryptocurrency portfolio.

For those interested in joining eToro’s platform and taking advantage of a diversified portfolio that is easy to understand, simply go to eToro.com and sign up.

Your capital is at risk. Cryptocurrencies can fluctuate widely in prices and are therefore not appropriate for all investors. Trading cryptocurrencies is not supervised by any EU regulatory framework. Past performance is not an indication of future results. This is not investment advice.