The headline is a good question and right anyway. But you have to do development, so you have to make money first. And this is easier with a high expensive product, not calculated till the last $.
Customers buying high expensive products with emotions and style even if they cost a few $ more. Nearly nobody buys for example a Golf or a Van, if its more expensive than necessary.
RE: What Good is the Electric Car if Nobody Can Afford It? Cheap Electric Cars on the Horizon
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What Good is the Electric Car if Nobody Can Afford It? Cheap Electric Cars on the Horizon