Evernote scrapbooking tool which was treated as an essential service. The early adapter for a while celebrates the 10th anniversary this year. Evernote renewed its logo and brand at this milestone.
According to blog, the profile of the entire logo was rounded to make it a soft impression, and Evernote's symbolic part was turned into a bigger turnover. I can see, also fixed some of the elephant's face parts.
I was slightly surprised to adopt fonts with scales called serif bodies. I thought that today's web service logo is quite flat design, sans-serif body only, permanence and fairness are similar to each other.
Comparison of an old and new logo is like this. The Caecilia font was used for the logo before renewing. The speech-like scales were small and the area ratio in the vertical and horizontal directions was small. Originally it was designed ten years ago, at that time Apple was a thick Myriad, and if you think that Google's logo was also a shadowed Catull, you have been a long-running Web service logo, right?
The color, when the black of the new logo is output as full black, it is a very strict expression like a print shop. I think that contrast with green is not only pleasant but also vividly embodies Evernote's DNA of confidence and clarity.
The new mission of Evernote, which has embodied mission rather than era, to help people focus on what is truly important.
