ADSENSE PROFIT EXPOSED

Chapter 3
Preparing To Set Up An Adsense Account
The hardest part of getting started with AdSense is getting Google to approve
your website. In fact, for many, it is easier to get a $100,000 bank loan than it
is to get a free Google AdSense account. The key is to be prepared before you
apply.
You cannot start using Google AdSense on your pages until you are approved.
This means that you must prepare to open an account, before you apply for an
account.
The very first thing you must do is read Google’s Terms of Service (TOS). If your
site doesn’t fall within the guidelines that Google sets out, it will be denied.
Furthermore, even after you are approved and you start running Google ads on
your site, if you break the TOS, you will be removed, and possibly banned, from
the program.
Specifically, what you are looking for is the Program policies, which can be
found at http://adsense.google.com. Scroll to the bottom of the page, and click
on Program Policies. The first thing to note is that Google will not accept any
site that is not complete.
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This means that you cannot have any pages that are ‘under construction.’ All of
the pages must be complete, and all of the links must be working correctly.
Make sure that all of your graphics are also appearing correctly, because even
a broken graphic can prevent you from getting approved.
Google also has a set of Quality Guidelines that must be adhered to before you
can be approved. These guidelines, along with the program policies, will tell
you exactly what you cannot have on your site, and what is expected of you
and your site in terms of meeting the qualifications for a Google AdSense
account. You can find these guidelines at
http://www.google.com/webmasters/guidelines.html.
One mistake that so many would-be AdSense publishers make is not reading
the TOS, the Program Policies, and the guidelines. Google lays these out in very
specific terms, so there is no doubt as to the rules. They are also very serious
about these rules.
Often, people skip this step in the preparation – reading the rules – work hard
to build a site, only to be disapproved by Google, or to be approved, but then
banned from the program later.
Don’t let this happen to you. These are rules that you must not only adhere to
for approval, but must continue to adhere to in order to stay in the program.
You don’t want to spend days and weeks building sites only to get kicked out of
the program later. Google is very serious about this.
Once you’ve read the rules, and you understand them, the next part of
preparation is doing research to find out which topics will be the most
profitable for you, and getting the site built. We will cover these topics in more
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