Whether or not Facebook has an account on its application or website, I emphasize, whether you have a Facebook account or not. Facebook uses many tools to monitor consumers on the Internet and collect data. Most of these tools are provided by online activity data that other apps and websites share with Facebook. Everything we do online generates a lot of behavioral data that allows them to create more accurate profiles for your interests and needs, from buying clothes to hotels that apps and websites often share with advertising companies. We should not forget that interactions such as movements outside of Facebook, visiting applications or websites of businesses and organizations are collected and shared with Facebook by these businesses and organizations. .
This data is an unbearable opportunity for them, that is, platforms such as Facebook and Google. In short, whether you have a Facebook account or not, you generate a lot of data and many platforms other than Facebook receive, share and use this data in their advertisements.
However, Facebook announced last summer that it released a privacy tool called Off-Facebook Activity, after seeing global criticism over privacy and data breach controversy. This tool gives users greater control over their data collected by Facebook. With this tool, you can see who has collected your data.
The Off-Facebook Activity feature is now available to users around the world. Initially, only users in Ireland, South Korea, and Spain were available for testing. Now, no matter which country you are in, you can open this tool to see who has collected your data and delete it by pressing a single button.
img
