Facebook in 2020 made 85.9 billion dollars, with 98% of the revenue being ads related.
378 billion dollars was spent on online ads in 2020.
Facebook is 22.7% of the digital ads market overall.
Facebook being down for one day means they don’t have an average 235 million dollars going through it that’s over a fifth of the billion a day going into digital ads.
The next thing is how much those ads actually lead to for total commerce.
Found a few surveys showing what the average return per dollar on a Facebook ad is and the average seems to be around 450%.
Lets hold that as true.
This means 822 million in sales globally would not happen on a day Facebook is down.
Lets also focus this for a moment on just the US.
The US is about half of Facebook’s revenue.
117 million a day in the US for ad spending.
528 million a day in likely revenue off ads.
GDP in 2020 was 20.9 trillion.
About 57 billion dollars a day.
Facebook for the economy as a whole leads to about .92% of all transactions in the US on a day to day basis and factoring in American ad spending, they are over 1% of the total economy.
Not factoring in changes to news distribution.
Not factoring in changes to communication.
Not factoring in changes to time management.
Facebook purely from being down for one day in advertising dollars and the revenue businesses make from them, it’s 1% of the economy missing.
Kind of a weird thing to think about.