Wondering why Facebook marketing strategies are critical to your marketing mix? Simply because being on Facebook places your brand in front of millions of raving fans...For FREE!!!
Actually, Facebook has over two billion monthly users. Although I could stop there I won’t ~ OK… we are going to discuss 15 Facebook Marketing Strategies.
Let’s Get Started
- What are the Hard-Core Steps to an Effective Facebook Marketing Strategy?
The first step to getting started marketing on Facebook is like anything else. You must establish a game plan. A goal without a plan is just a wish. Write out your marketing game plan, remember to plan with the end in mind.
• Know your audience. Fortunately Facebook marketing tool makes it easier. The aid helps you target and promote your messages to your custom audience.
• Social media Facebook marketing is all about building relationships. If you are pursuing your passion and love what you do, this should be easy to do. You should be thrilled to communicate with your target market. Especially since you both speak the same language.
• On social, posting engaging content is key. According to recent research, Facebook users prefer videos over content. • Even more, they welcomed Facebook native videos with open arms.
When posting, ensure its quality content. Weak content is targeted by Facebook and its chances of making it to the news feed are very slim.
• Inspect what you expect. Use your page insight frequently. If you don’t have time or patience, hire a Facebook marketing consultant to manage your page.
How to Improve Upon an Existing Facebook Marketing Strategy?
Chances are you have at least one existing page that isn’t producing the results you anticipated. The first thing to do is to examine what currently isn’t working.
Check the analytics.
• View your photos and image gallery.
• Do you have original images or all of me too’s?
• Take note of your bounce rate.
• Review how long people are viewing your content.
• Which content type do your users prefer?
• Are you responding to comments?Can You Name One Most Effective Facebook Strategy for Marketing?
Yes, the top Facebook strategy is the strategy of getting started. Nothing moves until you do. Although you may feel like you don’t know what to do, do something. Doing nothing you learn nothing. Even if it’s the wrong way at least you’ve learned you are going in the wrong direction. The most important strategy is to get started. You may be surprised to know how close you are to your goal once you get on the road.How Important is Video Content and is it the Most Engaging Facebook Format?
According to Locowise, Facebook videos are shared the most. Moreover, they are likely to reach and engage your custom audience versus written content. All in all, Facebook visitors watch videos to be entertained and inspired. Smart marketers are using creative videos to edutain and soft sell to their fanbase. To demonstrate, take note of TV commercials. Major brands are dancing, singing, and joking their way into our pockets. As small business owners, we must figure out simple ways to do the same.Is There an Optimum Length of Time for a Facebook Video?
Based on a recent survey of 100m Facebook videos published last year, shorter videos generate more interactions on average. The sweet spot for video length is 60 to 90 seconds. Actually, that is the recommended length of time for Facebook’s cover videos as well!What is the preferred length for a Facebook live video?
This is a thought-provoking question because one may think the answer would be the same. Facebook absolutely love, love, loves live streaming. And has reported that 20% of all their videos are live. Now since Facebook is competing with YouTube, they want your undivided attention and prefer live videos that are longer.
The daily watch time for live videos had quadrupled in the last year according to Facebook. Facebook gives live video priority. They have found that the longer the live video runs up until 15-16 minutes the more interaction it gets. So, to answer your question the best strategy is 15-16 minutes before people get tired, stop commenting, or engaging.
How Much Introduction Text Should You Use for a Facebook Video Strategy?
This may seem like an unimportant detail, but everything counts. Keep in mind that there are over eighty million Facebook business pages competing for space and attention; every advantage count.
Facebook analyzed the top 10,000 most engaging Facebook videos. In fact, the result found that the top videos intros were short, very short. To put it plainly, the average introduction was 84 characters and the median was 61 characters. Key point: in today’s climate social media audiences has the attention span of a gnat. However, the point is, to get to the point and strategize your video to do the talking! Pun intended…What are Native Videos?
For most of us when we think of videos we think of YouTube. As you can guess, that doesn’t make Facebook very happy. Facebook has a new focus. The new Facebook marketing plan; Facebook wants all videos uploaded directly to them. They’re not interested in your YouTube links or any other social media channel links. For one thing, ads are the way Facebook earns its income. That being said, it’s becoming more difficult to convince advertisers to pay Facebook big bucks for ads when they’re losing the video war with YouTube.
So, what is a native video? A native video is a video that is uploaded directly to Facebook, not from a link from another SMM video platform such as YouTube. And for doing so Facebook rewards you.
Quick Tips to Creating a Native video.
• Keep the introduction short
• Make it engaging
• Incorporate relevant images
• Know your audience
• Make it Entertaining, instructional, or informative
- What is the Best Time to Post on Facebook
This is one of those questions that’s difficult to answer. After researching for hours, the time slots results are all over the place. There are some factual data, but they’re based on specific industries, demographics, or subject matter.
Checking your Facebook page insight will give you accurate data. You can view the graphs to see what times your fans are online viewing your pages. Even further, which content is the most popular. This data is just a look behind the curtains. You can also ascertain immediate analysis from your page analytics. To be successful, analyze, analyze, analyze. It’s no way around it. That’s the only way to know and is one of Facebook’s top marketing tips.
- How Often to Post on Social Media (Facebook) for Business?
Again, everyone has their opinion, however, here are a few ideas that have the highest amount of similarity. According to recent research 3-5 times, a week is recommended. Up to 10 times in some cases but that can seem a little spammy in others. Again, it depends on your target market. Remember quality is more important than quantity. You will rather have three quality posts as opposed to five mediocre posts.
Most studies agree that once per day is optimal with a maximum of two posts per day. HubSpot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. At a minimum, you should post to your Facebook pages three times per week.
- How to Setup a Facebook Watch Party?
A Facebook Watch Party is a new feature for groups. This function allows admins to hold a live screening of pre-recorded videos. Favorably, these are publicly available on Facebook. Group members can all watch and comment on the videos at the same time to create a shared viewing experience.
Even better, live streaming is easy, here are the instructions. At the top of your News Feed or Timeline, click “Create Post”. Then click Watch Party. Search for a video or click a category (example: For You, Watched, Live) to view additional videos. Click Add to Queue. Next to any videos you’d like to add to your watch party, then click Done.
- Can I Remove Reviews From my Facebook Page?
Although Facebook makes it easy to remove your reviews tab. You may want to weigh your options. With millions of Facebook business pages, it’s getting harder and harder to stand out from the crowd. This makes social proof vital!
Amazon proves that. Good reviews are your friends. Visitors that don’t know you will trust the recommendation of others.
However, if you want to remove the reviews tab from your Facebook page you can. Note: Things you hide from your timeline still appear in News Feed, search, and other places on Facebook.
Below are instructions to guide you to the reviews tab. There you will have a few options. Choose what works best for you.
From your Facebook business page
• Click on the down arrow
• Tick on the setting, on the left-hand side
• Next on Templates and Tabs
• Scroll down under the Tab section
• Locate the Review Tab
- How to Schedule a Facebook Post?
As small business owners, we wear many hats. And just the thought of having to manage our Facebook marketing page isn’t a welcoming thought. Of course, we all want the results but not the work.
The good news is that we can have our cake and ice cream too. There are ways to create and manage your Facebook page with ease. On the flip side, if you are overworked or overwhelmed you can hire a Facebook marketing consultant. Keep in mind your business page manager will have access to your admin page. But don’t fear because you can control and limit your Facebook admin exposure.
This can be done through your Facebook business account. You can assign team roles. As a result, even if you choose to hire an account manager it’s easy to maintain control over their activity via the page management history tab. Or if you have time you can pre-schedule your Facebook post yourself.
Below is a step-by-step guide to pre-schedule your post.
#1. Create your post
#2. Start your post, content, images, or video. Within the box, click the publishing tool.
#3. Next at the left click on schedule posts.
#4. Follow the prompts.
- How to Boost a Post on Facebook?
Many marketers are debating whether Facebook’s boost a post is worth your money or not. The other question we hear often is, which is better, boost a post or buy Facebook ads. There’s no one size fits all answer. There are many variables.
Two major factors: (1) your advertising budget and (2) your expertise or know-how.
All in all, boosting a post is simple, quick, and cheap. You can spend as little as $1.00 per day to promote a post. Since we learn best by doing, that $1.00 per day opportunity could be money well spent. Just think what would happen if you invested $1.00 a day. Let’s say that dollar investment attracted three highly targeted visitors? Those visitors turned into raving fans? Finally, they became repeat big money-spending customers? If that doesn’t work, then you lost a dollar~…
Here’s how to Boost Post
Step #1. Create a post
Step #2. Click on Boost a post
Step #3. Fill in the requested information
Conclusion
Today is your lucky day because you landed on this page and you’re still here. We hope you will immediately incorporate one of those Top Facebook marketing strategies today. Find one that resonates the most with you and implement it while the iron is hot.
Now that you’re all set up. Finishing this post means you’ve passed Facebook marketing 101. Finally, it’s time to put your small business Facebook marketing ideas to work.
Facebook Marketing Recap:
• Post at the best times for your target audience.
• Upload relevant content to your target market.
• When possible, use original photos and images.
• Optimize your content for mobile consumption.
• Keep your message short, concise, catchy, and engaging.
• Share videos over written content and live streaming are preferred.
• Vary your content mix to keep your page interesting and fresh.
• Engage with your followers, people don’t like talking to themselves.
• Stay consistent with your posting… not too much but more than not enough.
• Fully optimize your Facebook business page set-up, the more they know the more you grow.
• Setup your auto-messenger to welcome visitors and let them know that you know they stopped by.
• Analyze your page insight to uncover your audience’s behavior, desires, and spending habits.
Now I’d like to hear from you.
If this is helpful, kindly leave a comment below.
