Facebook can lose 80 percent of revenue

How fast the time changes! In the last year, the one who was praised for his fame and today his words against him! The talk was that US President Barack Obama could contest the 2020 election and lead the world's strongest country, Facebook chief executive Mark Zuckerberg. But now that the world's eighth largest company is able to lead Facebook or whether it will have confidence in 210 million Facebook users will start to question him.

Cambridge Analytica, an election consultancy organization, has been accused of using information from Facebook for the purpose of trump in US elections in 2016. Politicians, analysts, have strongly criticized Zakirbagh in this incident. Zakarabarga was silent for five days after the incident was known. Afterward, he opened his mouth and apologized for accepting the incident. However, he could not understand the huge confrontation crisis faced by this incident.

For months, Facebook and Europe have failed to prevent false propaganda, false news, Europeans, American politicians Facebook has gone out of control in their eyes. That is why Zakirbagh will have to be examined in front of Congress. He has to face the dire situation.

According to a report by the Economist, Facebook's share price decreased by 9 percent since the news of the data is unsuccessful. There is a growing awareness among the people about the dangers of sending information to information collector technology organizations like the black box of the aircraft. A study by the Pew Research Center says that most American citizens do not believe in social networking organizations. As a result, Mark Zuckerberg and his Facebook have no way to change quickly.

A game of addiction

The Facebook business is largely dependent on the content. Keeping the user locked up on the Facebook screen, collecting information about their behavior and establishing credibility with advertisers, making millions of dollars by advertising advertisements targeted at users. Facebook has an incentive program for content that is attractive to users and to sell ads to others. Zuckerberg's control over the voting power of the organization. The reality is that people like to criticize him are less.

The debate started in the media of the United Kingdom and the United States. According to a report published in The New York Times, Cambridge Institute of Information Analysis, which analyzed the US citizens' vote in 2016, was influenced by the US presidential election. In this case, information obtained from Facebook's billions of user profiles was used.

CNN says Facebook has allowed the use of the application of DiseaseEducationalLife in the science-professor Alexander Kogan's application of Cambridge University. As a result, the professor gets the opportunity to get information from users. The app mainly runs a personality test. But the Facebook users who downloaded the app also allowed Alexander Cagan to take his own information. As a result, the professor of psychology who knew about the location of the users, their friends and the posts they would like to 'like'. At that time, the program was approved even in the Facebook policy.

According to The New York Times, users have provided the information to Cobbling Cambridge Analyst. He did this by breaking the Facebook policy. More than five million Facebook users have become unaffected in this way.

At that time, Cambridge Analyte was trying to innovate technology that could affect voters. Facebook authorities claim that in 2015, they had asked Cambridge Analytics to delete all those information. But a few days ago, Zuckerberg's organization knew that all of that database was not deleted.

Facebook claims that the researcher and Cambridge Analyte broke the rules of Facebook. However, the researcher and Cambridge Analyst did not acknowledge their faults. Their claim is not beyond the rules of Facebook. Politicians started criticizing Facebook's information about being harassed and utilizing their influence to influence voting. Europe and the US regulators started investigating the matter. Although Facebook knew about this since 2015 but did not warn users. However, what is still not clear about the role of Cambridge Analyst in the promotion of Trump's election campaign.

But these things will not protect Zuckerberg. Let's go slow with the principle of change of privacy against him, knowingly remain silent and confused with the wrongdoing. However, in the beginning of the year, Zakarabarga had said that the news that the false news had influenced the election was by blurring it and saying 'It is a dialogue'. In September last year, a Kremlin-based company bought three thousand ads for $ 100,000 on their platform. They did not disclose this information after 15 million people viewed the Russian company's ads. Besides, Facebook does not always give accurate information to advertisers.

Instead of banning Facebook or shutting down the business, the regulator has said that it is strictly to impose strict control over it. In Europe, trying to stop Facebook on various issues like Digital Tax, Anti-Trust Case The biggest thing is losing many people-Facebook is turning away. Since the beginning of June 017, the US consumer category has started to turn back from Facebook. The digital advertising market in the United States this year will be the first time a digital advertising revenue reduction of Facebook can happen. The network facility or influence that attracted new users on Facebook would have caused Facebook to shrink back to normal. The value of Facebook is now 49 thousand 300 million US dollars but its visible asset is just the US $ 400 billion The price of Facebook is movable and potential, transient.

If Zuckerberg wants to do something right for his organization and Facebook users, then the place of trust will be re-fixed. So far he has made some commitments to check out some apps related to Facebook, prevent developers from collecting information and to collect data from apps that collect data.

However, Zuckerberg's commitment is not enough. The Economist report has said that a complete, independent test of Facebook will be run on their role in various content, privacy, information, and elections. Opinions were also expressed in the publication of the results of this independent examination. The importance of disclosing information is to be released every year, from the outbreak of false news. As the referee needs in the game, a separate board can be formed to protect the data.

Apart from this, Facebook and other technology organizations can arrange to publish information securely and systemically. They can form data rights board and test them with data security. The work of this board will be done without checking the users' privacy and checking the platform information from independent and independent researchers accordingly. The software can be made at this time. There are big questions about Facebook Like Like. How does this tool work in a political program? What is the change in the facial recombination algorithm? They will answer these questions as examples. The board or any such organization can function as a referee in case of any com

The board will fix separate protocols as well as the neutral role of the referee. According to the new law of Europe, the General Data Protection Regulation, Facebook has asked Facebook users to take some action. There are some controls in the hands of users that can not be tracked online. It will be strictly monitored whether these policies are acceptable to Facebook.

Technology companies have succeeded in working jointly to solve various problems. The company has worked jointly in fixing standards in hardware and software sectors, fixing internet domain names. If Facebook's competitors are concerned, the problem will not be solved if they do not work together simultaneously. Then government intervention will inevitably become.

Facebook, however, thinks that all the changes in systemic changes will be okay. In fact, it will not be. Other organizations that rely on user information will have a full business risk. When people are aware, it is difficult to take information without money and profit by using it. People will have to take money to use platforms as ad-free, so people will stop using these platforms. Easy profit will not come. It is assumed that if Facebook imposes control over its earnings it can be reduced by 80 percent. Would it be very much like Zuckerberg?