How to Grow Your Instagram Account: A Step-by-Step Guide
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In this digital age, social media accounts are some of the most important online assets a brand or business can have. With more than 800 million monthly active users, Instagram is one of the most popular social media sites. In fact, its user base is growing faster than any other social media platform. To grow your account and engage with a larger audience as fast as possible, you’ll need to follow specific strategies to increase followers and likes on your posts. Growing an Instagram account takes time and dedication but by implementing these strategies, you’ll see results sooner rather than later. This step-by-step guide will show you how to grow your Instagram account quickly and organically with zero paid advertising budget.
Build a great Instagram foundation
The first step in building a successful Instagram account is to create high-quality content. Consistent posting of quality photos and videos will help you grow an engaged following. There are many apps that can help you create and edit your content, including the popular app, Canva, which makes it easy to find templates for posts with captions and other design elements. Your posts should also align with your company’s branding and marketing goals: Do you want to sell products on your site? You may want to include links in your post or include a discount code. Are you looking for new followers? Add a link in your bio for people who want more information about who you are or what you do. Do you have events coming up? Include a link to those in the description of your post to get people excited about the event without being too pushy. It’s important to provide value as well as promote yourself on Instagram--you don’t want all of your content to be self-promotional!
Frequent posting with quality content
One of the most important ways to grow your account is to post frequently. People are more likely to follow your account if you post at least once a day, and this increases the chance that they will like and comment on your posts. Another way you can increase engagement is by posting quality content. When people like your photo, they usually want to engage with it by commenting on it or liking it. If you have high quality photos, people are more likely to do this and increase their following of your page. High quality content also makes for a better Instagram experience as users scroll through their feeds and see aesthetically pleasing images that make them want to keep scrolling. You should also take advantage of hashtags when posting on Instagram. Hashtags can be a great way to get discovered by new potential followers because they allow people from all over the world to search for posts using that hashtag, even if those users don't follow you or have any other connection to you. To use hashtags in a post, click the "Add Hashtag" button while editing your post or type out # followed by the keyword in the text box before uploading each photo. Some popular ones include #loveyourself, #instagood and #followforfollowback!
Good quality photos
To grow your Instagram account, you want to ensure that the photos you post are eye-catching and of high quality. People are drawn to other people’s images and will ultimately follow an account if there’s a strong connection between the subject and the photographer.
Utilize paid advertising
The first step is to set up a budget for your Instagram account. The cost should be based on the time you spend per day on Instagram and how many followers and likes you want for your account. Paid advertising campaigns might seem like an easy way to grow your account, however it's important not to rely solely on this method for getting more followers and likes. Paid ads are more about branding than acquiring new followers. In order to attract new people organically, you will have to implement other strategies outlined in this guide.
Bottom line
The bottom line: Your Instagram account is one of your most valuable online assets. You want to make sure you are getting the most out of it and that it's growing as fast as possible. By following these six strategies, you’ll have a more engaged audience on your account and your followers will be thrilled to see what you post next!