How to cut your Facebook CPM down to one-hundredth of a cent using Lookalike audiences.
When you create a lookalike audience, Facebook prompts you to pick a target country for your lookalike.
So if you pick the US then it’ll create a lookalike audience of people in the US.
Now, you may know that CPMs in the US are pretty high.
So the perfect way to cut it down with your Lookalike is, when running the ad, deselect the United States as the location on the ad set level.
Leave the location option empty.
The algorithm will think that you are running the ad worldwide which lowers your CPM by a ton.
And, if you remember, 100% of the lookalike audience we created earlier is in the United States 😃.
Do this and I assure you that you’ll cut down your CPM by at least 50%.
Enjoy.
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