Today was a small day. I went through the ads and looked at which ones were performing and which ones weren't. I had to find the ones which weren't performing well and turn them off.
I delved deep into the ad sets looking at the nitty gritty of them. I looked at the gender, age, and device. These are the three I start with as I feel they are the most important to this point. When I get more sales I will look at other things such as region.
One of the biggest things I saw was women loved my products more than men, which meant this was my first fine tune.
I went ahead and noted this down, I would be creating new ads the next day. I stopped some ads completely and let others run more.
The best ROI I got was from one age range, I paid $0.50 for the ad spend and made $5.65, an 11 times ROI, best one to date! My other ones didn't perform as well, some at $3.40, some at $2.60.
Overall on my ads I am $16 down, spent $150 made $55, so 3 times down.
I will let these ads run a little longer and see how they perform.
I hope you're enjoying this, if you have any questions please ask below :)