Another Y2K fashion element revived by Gen Z
The Y2K aesthetic emerged in the late 90s and early 2000s. Y2K fashion, like all other fashion trends, comes back from time to time.
Today we are seeing a resurgence of Y2K fashion. In the pre-social media era, if stars wanted to send a message to the world, they simply printed a slogan on their T-shirt.
This popular fashion trend is now making a comeback as an element of Y2K fashion. Mostly Gen Z members are the audience for this resurgent fashion trend.