Kid Fashion Market & Its Trend Position

Today's young generation is quite fashion conscious. In this era of technology,fashion touches all over the world. Everybody likes to wear such dress which looks is more suitable. Personality is emerged based on everyone’s taste and needs. From teenager to middle-aged even in aged, the variety of fashion is prevailing. So why will children stay away from this trend? Nowadays parents are very aware of their children’s dress selection. Young parents do not want to sacrifice their own aesthetic choices for the sake of dressing their children. They want them to look cool and keep them fresh. Parents always spend a good portion of the money for their children’s well getup. Therefore, kids wear is becoming a leading business venture for many designers.

source
All are splurging millions of dollars on their kids' fashion turning this into one of the fastest growing segments in the fashion industry. From Jessica Simpson to Beyonce Knowles have paid millions to doll up their children and create a unique signature style of dress, accessories, tree houses or toys. Godfather Tom Cruise spent $200,000 on Jennifer Lopezs twins Max & Emme Muniz on buying designer christening outfits for the two. Todays mums are happy to splurge extortionate amount of money keeping their kids stylish, chic to the detriment of their own style .This weakness has been well realized by the fashion retailers .They are well aware of this metamorphosis of children; their progressive nature. Today's kids are promising consumers, independent buyers. With nuclear family with both the parents working there is enough of disposable income, to spend on fashionable stuff which might be exorbitantly priced.

source