Don’t underestimate the ferocity of Ferrari collectors

in ferocity •  7 years ago  (edited)

Don’t underestimate the ferocity of Ferrari collectors

"Ferrari limited the production of the LaFerrari Aperta to just 209 units, less than half of the 499 units of the hard-top LaFerrari it produced."

For those who don’t know, there was a lot of kerfuffle surrounding the Ferrari LaFerrari Aperta that soured a lot of Ferrari collectors to the Prancing Horse. For one, Ferrari limited the production of the LaFerrari Aperta to just 209 units, less than half of the 499 units of the hard-top LaFerrari it produced. Then there was that whole mess about the ordering process behind the hypercar. Given its super limited quantity, the LaFerrari Aperta wasn’t actually sold to the public. Instead, Ferrari sent keys to some of its top clients, asking them if they wanted to buy the hypercar even if they hadn’t seen it yet. That strategy paid off because all 209 units of the LaFerrari Aperta were scooped up quickly, leaving other Ferrari collectors steaming that they weren’t offered the same car, including the late Preston Henn, who made his billions building an empire of flea markets, famously sued Ferrari because he wasn’t offered the hypercar.

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