Flushing Systems Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018–2025

Growth in urbanization and requirement to save water is projected to present potential growth demands over the forecast period
Growth in the population residing is expected to be the major factor driving the growth of residential construction and other infrastructure activities. This in turn will also drive the global sanitary equipment demands. According to our research, global consumer expenditure witnessed an increase of around 2.5% in 2016, is expected to register substantial growth over the forecast period which is expected to provide substantial traction in spending for better living standards. In conjunction with the improving living standards, concerns for improved toilet hygiene, and optimize water usage will present potential growth prospects for the flushing systems market.

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Advent of advanced and automatic flushing systems would provide considerable market traction

Conventional requirement for 7 gallons per flush (gpf) has been reduced to 1.6 to 1.28 gpf of water through some systems to address the global water saving issue. Moreover, industry participants are making significant advancements such as integration of sensors, electronic touchpads, introducing vacuum equipment or making the whole system automatic, for better consumer convenience and their inclinations. For instance, in November 2014, American Standard introduced Optum Vormax Toilet technology, that was featured with the self-cleaning features. Such advancements are expected to provide strong industry growth prospects over the forecast period.

Government initiatives to cease open defecation and large potential in Asia Pacific emerging economies are expected to fuel the market growth

Asia Pacific is home to the world’s largest population base and is expected to account for the highest volume consumption through the forecast period. However, open defecation prevalent in some emerging economies that include India, Pakistan and Indonesia specifically, is among the major factors that will hinder the flushing systems market growth through the forecast period. Open defecation refers to the practice of using open fields, bushes, forests, open water bodies or any other places other than the toilets.

Increasing awareness regarding the health and hygiene and the prevalence of worms, diarrheas and certain other infections for the people not using toilets is expected to necessitate the demands for toilets and flushing systems market. According to United Nations Children's Fund (UNICEF), India finds the most prevalence of open defecation accounting for around 50% of the nation’s population. However, several government initiatives with the help of UNICEF have put in place to reduce these practices such as ‘Swachh Bharat Mission’, and financial funding for the households to build proper sanitation facilities.

U.S., and other developed counterparts in Western Europe are expected to witness consistent demands and witness flat growth trend over the next few years. This is primarily owing to the presence of already developed infrastructure. Demands in these regions would primarily comprise of renovation of old infrastructures and new water saving equipment and technologies.

Gravity flush was the most conventional form of equipment that contributed the largest flushing systems market share in 2016. Owing to low cost, ubiquitous availability and easy manufacturing, it is expected to remain the volume selling segment. However, improving lifestyle requirement for the premium consumers and other commercial applications to attract consumers is expected to provide significant demands for the electronic and other product segments.

Chief industry participants include Hindware, GROHE, Geberit, TOTO, Kohler, Caroma, Enware, Jaquar, Lecico, Sanitaryware, CERA ,Parryware, RAK Ceramics, Roca, Sonas, Seima, TECE, Villeroy & Boch, Verotti, and VitrA.

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