U.S. Healthy Dining Trends Assessment & Restaurant Innovations, 2018

The modern population does believe in healthy dining, which has become a part of their schedule. The United States is an attractive region where the availability of multiple cuisines from all across the globe is highly accessible to most of the population. Hence, in order to keep a good check on the prevailing healthy dining trends in the U.S., a fresh report has been included to the broad collection of research studies managed by Market Research Hub (MRH). This research report is titled “Healthy Dining Trends-US-March 2018”, which discusses the market scenario in-depth, together with factors such as health barriers, consumer viewpoint and dining attitudes.

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As per research findings, the consumers aren’t satisfied with the basic dining experience which includes ordering a healthy dish at any of the U.S. restaurants. The trend is to select flavor-driven, unique dishes that are becoming the standard. Furthermore, it has been analyzed that, younger consumers are impacted due to this trend and are finding it quite difficult to spot healthy items on a particular menu, when compared to grown-ups. The research report offers a clear standpoint into the U.S. healthy dining sector by offering the definition section which comprises of the executive summary. Further, issues such as cost acting as a prominent barrier for healthy food consumption, are carefully discussed in the assessment. Above all, readers can even access information regarding the opportunities present in the concerned sector. Focusing on this, it has been noted that restaurants are required to more on flavor as well as innovation when they wish to present healthy offerings. In addition, Hispanics and Black consumers do trust restaurants linked healthy eating.

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The later section talks about the market perspective and market factors in a crisp manner. Also, the key trends are enclosed in this report which discourse details about the different restaurant segments and cost, which does hold the customers at times. Further, talking about the consumers, the report reveals that a majority of consumers do not feel overwhelmed by health trends. However, due to heart conditions growing in number, the drive among consumers to eat healthy is an opposite angle altogether. As the report proceeds, healthy dining attitudes are analyzed that disclose Hispanics and Black consumers are pressurized due to health trends. Moreover, motivators for eating healthy highlights the fact that, diners are open to experiment with veggies in exquisite ways, but the replacement of burger from their menu is not the case. The final section of the report includes data sources and consumer survey data to make this research more strong and reasonable to believe.

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