Maybe you can turn this into an "elevator pitch" (like startups create) that gets people interested in hearing more, then tailor the explanation to hold peoples' interest. If it seems like eyes are still glazing over, edit again. Sounds like you're really passionate about this, so I'm sure you'll get it down to the perfect engaging speech.
RE: I’m a Vegetarian Who Eats Meat, and That’s Okay
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I’m a Vegetarian Who Eats Meat, and That’s Okay