In 2008, British chef Jamie Oliver opened his first Italian restaurant Jamie's Italian in the UK . With the star effect, he was able to witness astonishing growth in a short period of time. In addition, Jamie Oliver opened more than 40 branches throughout the world Australia, Russia, Singapore, Ireland, Turkey, Singapore, Hong Kong and Taiwan. However, all this started to spread the operation crisis early last year.
Jamie's Italian
Last March, Oliver closed six Italian restaurants in the UK and directly affected nearly 120 in-store staff. At that time, Simon Blagden , president of the restaurant group, blamed the British Brexit plan and decided to focus on overseas branches and disclosed 22 new overseas stores. However, Jamie's Italian Italian restaurant has recently passed on the crisis of operations, which seems to be more serious than what the outside world has imagined.
According to " Daily Mail " reports, Jamie Oliver's Italian restaurant empire, debt accumulated reached 71.5 million pounds . In this High Court document, Oliver's bank overdrafts and loans amount to about £ 30.2 million, debt of nearly £ 41.3 million to creditors such as HMRC, landlords and suppliers, and about 2.2 million pounds in internal staff, whose restaurant supplies Business also lost more than 40 million pounds.
"We have a strong brand."
Oliver has cut storefront rentals to branch store owners since last year's loss of £ 10m in an attempt to stop the full collapse of the restaurant, with 25 restaurants in the UK and 28 in other cities around the world. Next, Oliver will close another 12 stores as part of a debt restructuring plan that now has 95% of its creditors. In other words, almost 25 offices in the UK will be shut down, with an estimated 450 staff members directly affected .
In response, the company issued a statement: "We are delighted to receive the support of our creditors and in the future we will reshape Jamie's Italian. We have a strong brand that will continue to focus on providing service, food and customer loyalty." We are working hard To ensure that our industry is suitable for the current trading environment, we believe this new type of adjustment will result in profitable growth. "
Set aside the star effect, have been patronized Jamie's Italian all of you, the chain brand what is the view?
(source from https://www.instagram.com/jamiesitalianuk/ )