Zomato's strategic overhaul using notifications has revolutionized their sales approach. By leveraging personalized and timely alerts, Zomato has enhanced user engagement and retention. These notifications provide tailored offers, meal suggestions, and real-time updates, turning casual browsers into regular customers. The dynamic communication keeps users informed about new restaurant partners, exclusive discounts, and special events, fostering a sense of exclusivity and urgency. This targeted strategy not only boosts order frequency but also deepens customer loyalty, illustrating the transformative power of smart notifications in driving Zomato's sales growth and market presence.
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