Specialty frozen foods chain undergoes whole refresh"The target Helping you create Real Food for Real Life"

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Specialty frozen foods chain undergoes whole refresh
The new redesigned stores boast a redefined in-store expertise that includes skilled meal advisors, a additional consumer-centric class assortment and a brand new overall store thought.

"The target ‘Helping you create Real Food for Real Life’ suggests that serving to customers place food on the table that they'll feel sensible regarding,” says Andy O'Brien, chief officer. "This includes the categories of meals offered and therefore the ingredients inside them; food that helps shoppers create hour happen, with exalting ideas and less complicated preparation and choices for everybody at the table for all occasions."

As a part of the rebranding, all components of the complete expertise are going to be dynamic , together with new exterior store aggregation, over one hundred new and improved product and new packaging that includes appetizing food shots and products stories. The fresh redesigned stores area unit organized by class to assist change the looking expertise, and boast a redefined in-store expertise that includes skilled meal advisors, a a lot of consumer-centric class assortment and a replacement overall store thought.

The rebrand conjointly brings a replacement web site with associate degree enlarged target the company’s on-line ordering platform—eOrder—which permits shoppers to position associate degree order on-line and pick-up in-store.

"While most Canadians area unit creating meals reception and therefore the nighttime meal challenge still exists, our analysis found that M&M is not top-of-mind once it involves everyday foods," says O'Brien. "This reinvention provides M&M grocery store a chance to differentiate ourselves through food quality, selection and a convenient client expertise to assist Canadians solve these hour challenges."