Neymar is player who is highly priced but can bring a huge amount of money. In order to buy the strikcer of Fc Barcelona, Paris St Germain is ready to pay 222 millions euros, a RECORD. So how to commercialise such a big investment? 1st straight to the shop off the club. With Neymar, sales of shirts yes! This could bring a massive of sales of 1 million Shirts.
The club could renegotiate with all those ffootball shirt sponsors and as well their equipement sponsors. This is very big for the PSG who really want to conquer other continents and its not only to be present in USA, ASIA or South America, but we are talking about conquering a new market in terms of money/commercial.
This operation could be very profitable and we do not need to go far, just see the biggest actual example in football with Christano Ronaldo.