•PIF LAUNCHES THE SAUDI COFFEE COMPANY TO FURTHER ENABLE SAUDI ARABIA’S FOOD & AGRICULTURE SECTOR
•SAUDI COFFEE COMPANY INTENDS TO INVEST SAR 1.2 BILLION OVER 10 YEARS TO DEVELOP THE NATIONAL COFFEE INDUSTRY AND BOOST PRODUCTION CAPACITY FROM 300 TO 2,500 TONS ANNUALLY
•PLANS TO ESTABLISH A DEDICATED ACADEMY TO TRAIN LOCAL TALENTS, ENTREPRENEURS, COFFEE PLANTATION OWNERS, AND FARMERS
•LAUNCH OF SAUDI COFFEE COMPANY IS IN LINE WITH PIF’S STRATEGY, WHICH FOCUSES ON 13 PRIORITY SECTORS, INCLUDING FOOD AND AGRICULTURE
•COMPANY HAS BEEN ESTABLISHED TO ENABLE SAUDI ARABIA’S COFFEE BEAN TO BE A GLOBAL PRODUCT IN THE FUTURE