I wish I could wrap my fish and chips in some Facebook. All jokes aside though, I'm more interested in figuring out the reasons why people take it for face value and emotionally, rather than looking at it like information to be filtered through the individuals lens, critically. I could go at it from the angle of continually being bombarded with information. The information highways was what they referred to the Internet as, and with this glut there is so much that is just trivial and distracting that people forget to think critically about it. Instead they react emotionally with a comment on social media and in a day (or even less) it's on to the next thing. So is fake news just the result of this shifting demographic who is discovering information that the the inventors of the term, the "mainstream" media, want to censor? Politically I'd say yes and mainly due to the Drumpf's use of Twitter. Years back I imagined the next election to be a social media election (i glamorized this with the image of American Idol) and I wasn't half wrong. When the conventional media is against you and the internet is in almost every home, it makes sense that he has 53.5 million followers (ranked 18th). As for the question. In an ephemeral sense I don't care, but when it comes to the confusion and polarization we're seeing today I'm concerned.