Rising demand for baby food is one major factors driving product market growth. Hectic schedule in urban areas will further support product demand as the people do not have enough time to prepare food for their babies will prefer instant food products. Fruit Concentrate Puree Market size is anticipated to witness a considerable growth over the forecast period owing to increasing application in food & beverage and bakery industry.
Juice companies have started using concentrate puree to impart viscosity and smooth blend to their product. As compared to juice, pulp has higher fibre content which has spurred its demand. These factors are expected to propel the fruit concentrate puree industry size. Increasing availability of product variants such as apple, banana, mango and watermelon, has propelled product demand.
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Fruit mash is around 4 to 6 times concentrated than juice that decreases its volume and reduces overall transportation, shipping and warehouse cost. Further, these are cheaper as compared to whole fruit. There has been a rise in their use as sweetener in food, snacks and baby products. In addition, these are used for preparation of candies. The global candy industry is expected to grow at 3.4 % that has in turn accelerated the product requirement and anticipated to further grow the fruit concentrate puree market.
Puree also known as pulp or mash is prepared by blending, grinding and pressing till it becomes soft thick paste. These can be made by blender, crushing in a pot or forcing through the strainer. It is basically used to serve nutritious meals to toddlers who cannot chew.
Shift in consumer preference toward fresh fruits may restraint the product market growth over the forecast period. In addition, the presence of fructose in the pulp may cause paired epidemics of obesity and diabetics. These can also lead to liver damage and insulin resistance. These require high quantities of chemicals and pesticides that may harm the nutrition value of soil. Regulatory bodies like FDA have put regulations for preparation of mash to govern the quality. These factors may restrict the growth of fruit concentrate puree market.
Based on product type, it is classified into with sugar and sugar free product. Sugar product has larger share in fruit concentrate puree market with its application in baby foods, bakery, juices and beverages. Baby food segment witnessing CAGR above 6%, that has in turn boosted the product demand. Its consumption as natural sweetener bakery and juices has further increased its requirement. Diseases like diabetes has led to emergence of sugar free products.
On the basis of family, fruit concentrate puree market is classified into berry, citrus, exotic and orchard. Exotic has major share owing to better taste and children preference. Further, exotic ones are cheaper as compared to orchard or berry and include apple, mango, melon, pineapple, coconut and tomato. Apple mash has significant share among exotic market with its use in almost all the juices. Further tomato pulp has substantial share in tomato ketchup. The global ketchup sale has increased about 20 to 25 % and consequently demand for puree has also increased.
Fruit concentrate puree market is classified into food & beverages and bakery industry on basis of application. Food and beverages have larger share with its application in baby food, dairy & frozen products, energy bars & candies, smoothies and ice creams with baby food having major share. Its share has risen in bakery industry with its use as syrup.
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Fruit concentrate puree market based on distribution channel, is classified into super/ hyper stores, department stores, grocery and online retailers. Easy availability of the product through department and grocery stores will augment product sales. In addition, increasing product sales through online platforms owing to high discount offers and easy delivery will propel the product market size.
Asia pacific will account for a major share in fruit concentrate puree industry owing to rising population, and increased consumption of processed food over the forecast period. North America industry dominated by U.S. has significant share due to shifting trend towards ready to eat products and surge in purchasing power. Europe market is expected to witness considerable growth with rising demand for smoothies and juice products. Middle East and Africa hold a decent market share and expected to witness growth with rising fruits plantation over the forecast period.
Major players in fruit concentrate puree industry are Argana Beteiligungs, Hershey, Coca cola, Kerry group, China Haisheng, Dohler Group and Kanegrade. Manufacturers are using genetically modified fruits to reduce the overall cost.
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