Fundraising is the process non-profit organisations, such as NGOs, foundations, associations, etc., use to collect voluntary donation of money or other resources in order to further their cause.
Fundraising initiatives foster unity, inspire teamwork and advance a common objective. Through this effort, people come together, the NGO grows stronger and is motivated to carry out its objective and uplift the community.
Whether you are beginning from scratch or need to diversify your fundraising, a fundraising plan comprising of good ideas enables you to focus your efforts and take full advantage of the opportunities available.
Here are a few of the top fundraising ideas to get you started on your quest to generate money for a good cause.
Crowdfunding
Crowdfunding is one of the simplest and most effective ways to raise funds. Crowdfunding is when a project or company is funded by the mass as opposed to one or two significant investors.
For raising funds through crowdfunding you must persuade people that your cause is deserving of their money. However, keep in mind that for this fundraising strategy to be effective, you must have a very clear goal or an engaging story.
Social Media Challenges
Social media challenge is one of the best methods to raise money.
Create a fun challenge with an accompanying hashtag and spread the word about it! Just be sure to provide viewers with precise directions on how to donate online. Social media challenges are very useful in creating social awareness and driving social change.
Email Marketing
One of the best tools for fundraising and communication is email marketing.
It's the quickest method to get in touch with folks who have already shown an interest in supporting your cause. Compared to social media, direct mail, or even paid search, email marketing for NGOs produces the highest return on investment (ROI) since it is the most personalised method of outreach.
Donation Landing Pages
The majority of online fundraising ideas require setting up a donation page.
When combined with the right marketing strategies, a well-designed donation page can greatly help you meet your fundraising goals. They direct potential donors in the correct direction and persuade them to contribute to the cause of a nonprofit.
Corporate Support
This idea for fundraising works well for projects of all sizes.
A corporate support is basically an agreement in which you give your sponsor good visibility in exchange for their cash or in-kind support of your cause or activity.
With good fundraising ideas, you can support NGOs like Akshaya Patra and help nourish and feed government school students. Contribute today to support children's aspirations while you get a tax exemption of 50%!