Strangely enough the stock price didn't even flinch, they actually started passing out dividends and as more people hear about the newly flavored Rice Crispy Treats the price is going through the roof.
Is it possible that this was an improvement over the original recipe and we prefer the taste of urine?
Imagine how much the stockholders would have made if that guy shit the conveyor belt instead and Kellogg's was forced to release a new fudge line.