Sony, which has been sticking to its own line so far, is showing a different look. The main goal is to increase the contact points for exclusive works and to strengthen the mobile business. Sony announced the future strategy of the game business through IR Day 2021 on the 27th. The main goal is to create a new market by combining the console game console PlayStation 5 and the network. In particular, the profit generation from hardware sales has risen to the top, and the company has high expectations for an increase in sales of existing businesses, such as mentioning official sales in the Chinese market.
Sony’s new strategy
With a new growth strategy, the expansion of IP and the release of the exclusive PC version are also attracting attention. In the meantime, it has continued to invest in discovering exclusive works for the PlayStation series. It’s a classic strategy of increasing hardware sales through games to gain market share. It is to launch a strategy that maximizes the efficiency of investment by showing the exclusive sales used here as a PC version.
In fact, Sony introduced the exclusive Horizon Zero Dawn as a PC version and drew a good response. According to data, as of the end of March, the ROI exceeded 250%. In addition, it has officially introduced the release of the PC version of the exclusive work that has been more than three years since its release, such as Days Gone and Uncharted 4, as well as targeting new target markets such as China, Russia, and India. As the Uncharted Series is a title representing the PS camp, it can be said to be an indicator of the importance of the business. Accordingly, the possibility of releasing PC versions of several titles released as exclusive PS works is also increasing.
But…
However, it should be pointed out that this announcement may be a strategic choice linked to a movie or a sequel of Game IP. In fact, the strategy announced by Sony includes a number of movies-dramaizations of games. Also, in the case of Horizon Zero Dawn, the official sequel release this year has been announced. The possibility of being a bait product that raises attention by raising the atmosphere with the PC version cannot be ruled out.
Along with this, he also mentioned strengthening the mobile business through the PlayStation Studio. Meanwhile, Sony’s mobile publishing team has been in charge of the mobile business. The PlayStation Series Remote Access and PlayStation Now are examples. Here, it seems that it is aiming for a direct advance based on the mobile platform. In fact, it is known that Sony began recruiting business managers from last April. According to the content announced at the time, the mobile business is in the stage of establishing a roadmap, and it is expected that it will take at least three years for specific results to come out.