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It's not which? Ad spam, or deception?

https://en.wikipedia.org/wiki/Keyboard_technology

Keyboard technology
Computer keyboards can be classified by the switch technology that they use. Computer alphanumeric keyboards typically have 80 to 110 durable switches, generally one for each key. The choice of switch technology affects key response (the positive feedback that a key has been pressed) and pre travel (the distance needed to push the key to enter a character reliably). Newer keyboard models use hybrids of various technologies to achieve greater cost savings.