Chinese regulator approves first
foreign titles in more than a year (SCMP)
- More than a year after the nine-month freeze has ended, the State Administration of Press and Publications (SAPP) published a list of 30 newly licensed foreign online games, including titles submitted by Tencent, NetEase and Perfect World.
- While China has been approving games on a fairly regular basis, there were some concerns that licenses were only being granted to certain genres of games, or based solely on domestic IP. This new release clearly dispels that risk.
- The SAPP is currently faced with a backlog of multiple thousand games waiting for approval, and two of the world’s most popular Battle Royale titles (Fortnite and PUBG) are still waiting to be cleared for in-game purchases.
Analysis & Comments
- As a reminder, I see considerable upside for the Western developers from releasing their IP in China via Tencent and/or NetEase. At the moment I treat this as a free option.
- Note that Ubisoft is waiting for approval for Rainbow Six Siege in China. The game is already a hit amongst Chinese gamers playing via Steam, but it is only possible to see considerable monetisation when publishing and marketing with a domestic player (Tencent).
- Previous analysis suggests hat if Ubisoft can sell just 1.5-2m units in China for each of its 3-4 games released each year, and Tencent takes a 50% revenue share, I estimate this could add €9 (over 10% of current value) to the base-case valuation.
- Activision Blizzard is also hoping to release a Call of Duty mobile game in partnership with Tencent.
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Posted from my blog with SteemPress : https://scrips.io/blog/mr-cryptolemon/chinese-regulator-approves-first-foreign-titles-in-more-than-a-year/
I think we are about to see a revolution in gaming due both to virtual gaming platforms like Google Stadia and the merge of games and blockchain which will create an entirely new game economy like lots of in game purchases.
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You got a 43.49% upvote from @spydo courtesy of @discernente! We offer 100% Payout and Curation.
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@vlemon, Many developments and innovations never come into picture due to license issues and more flexible the licencing process more innovation and developments will happen.
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Indeed, I have no doubt eSport and video game industry will thrive in the future in China.
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Good to know that. 👍
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I wasn't surprised though, China is the Gaming hub of this whole universe.
It's a good development to me. Though I would have love the Chinese govt keeps there internal gaming market intact by encouraging there own games and make less those from outside world
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They already have quite strong video game culture and they are producing titles.
But this is a good news for the entire industry.
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Wow it seems from your last few posts that getting into gaming stock seems to be a good strategy with the google sadia and now this, Ubisoft could be in for major sales spikes
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This sector has growth, margin trending up and there will be FOMO with such a few global players listed
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China is simply becoming more and more important. Nowadays if you don't sell your products to the Chinese market you miss huge revenues...
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