The use of the social media as a medium to locate and precisely transmit with prospects and customers is known as social selling. The social selling prototype has emerged with the help of technology. The introduction of the internet granted social sellers unlimited power in the market through online avenues, specifically when it comes to reaching the social media platforms.
Revolution in the online market place has lead to steady shut down of the physical stores, it is hard to regulate the profits for the retail stores due to high fee in the online channels. Gemstra is aiming to make social selling available to everyone, it is also called direct marketing. Direct selling industry is one is of the fastest growing in recent times.
Gemstra is a decentralized blockchain based platform which redeems present social selling economy, with the sole objective of erecting a technological pact for social selling that opens up the industry to everyone in retail. The objective is to make social selling available and astonishing for everyone. The Gemstra ecosystem would inaugurate a commonwealth for social selling by implementing a technology that will kindly distribute power to the fitting persons of the brand. Gemstra’s vision is to decentralise the space and reduce the risk to sellers in the traditional model.
Captive companies were the ones that monopolized the social selling landscape; they kept sellers data in their possession clinching it and saving them. One of the major problems in the social selling industry is lots of entry barriers in this space, it results in limited number of merchants in the industry, there is a lot of domination from the market players like Amway, Avon, Marry Kay.
Gemstra came up with a solution to the problems in the present social selling industry by introducing decentralized market for social selling which uses proof of concept termed BOUTIQUES. Gemstra will make the BOUTIQUES marketplace software open source and set up the Gemstra SDK so any retailer can easily add a social selling channel to their business. The success of BOUTIQUES led Gemstra to build ASTRA.
ASTRA is a smart contract platform which is built on the Ethereum landscape. It allows sellers, retailers and brands to interact with each other, Any seller can participate with multiple associates and vice versa. ASTRA is a blockchain unified platform that serves as technological infrastructure for social selling. ASTRA promotes fair behavior and creates a trusted ecosystem for all actors in the social selling model.
ASTRA appoints a wallet to all characters in the social selling economy; Seller, retailer, and Brand. Every Brand specifies characterised commission levels for each Merchant, it associates with. The Seller wallet has total control over data achieved by the Seller like customer information and customer transactions. The Merchant coordinates all transactions between Seller and Brand wallets and also act as the intermediate. The Customer verifies to the Merchant that the transaction was successful, which approves the end point and completes the contract. ASTRA simplifies all transactions and logical flow through a set of smart contracts to govern; Commission, Orders, Users, Rewards, and Genealogy.
Token
Gemstra token is an ERC-20 compatible Ethereum based GMS token. By procuring Gemstra tokens, the early owners would receive a discounted price for using the decentralized platform. The Initial Coin Offer is devised in such a way to give the best opportunities to anyone who would like to participate from the very beginning, providing maximum resilience and control for the users.
TOKEN ALLOCATION
Conclusion
The Genstra platforms gives the seller, more control of all aspects of your business. Where as traditional social selling platforms confines your ability to access and use your customer data, Gemstra grasp the perception of democratization of data; this means information is available in a digital format for you to access and use how you see fit. By maintaining this access, you now have the flexibility to take your business anywhere you want without sacrificing all of your hard work.
You can join the on going IEO pre-sale on cobinhood with this link
https://cobinhood.com/token-offering/project/cfce2335-ca38-4741-9637-cf4fc20b90d1
IMPORTANT LINKS
WEBSITE AND WHITEPAPER : https://gemstra.com
TELEGRAM : https://t.me/gemstra
TWITTER : https://twitter.com/gemstraofficial
MEDIUM : https://medium.com/gemstra
FACEBOOK : https://www.facebook.com/gemstraofficial
WRITERS Bounty0x USERNAME : Kayj