Introduction
Branding is crucial, especially for small businesses. It represents your company, your values, norms, and ideals. Companies worth hundreds of thousands create a brand that’s unique to represent them. Small companies can’t invest a premium capital for branding. But all is not lost as Matthew Davies has presented a few simple ways you can create a brand for your small business. Let’s begin, shall we?
Tips and Tricks
- Define your Brand- A brand logo is much more than a simple image you stick on your website, products, and services. It is a symbol which represents your services, your values, and how you treat your customers. It represents your company and how the general public feels about your company.
A lot of thinking goes into creating a logo. Some logos only consist of a symbol, while others combine a mix of images and texts. The often-quirky catchphrase embeds itself into the mind of consumers, which is an excellent way of leaving an everlasting impression. Here is a list of a few basic questions you can ask yourself to lay the groundwork for your brand.
- What do you represent in the market?
- What kind of changes (if any) have you brought to the market?
- If you can describe your company in 5 words, what would they be?
A logo starts with a simple message or a word, but in the grand scheme of things represents a great many things.
- Create your Brand- A logo consists of the following parts,
- Fonts
- Typeface
- Image
- Color Palette
- Alignment and positioning
You can read the details in a style-guide. The point is that various aspects determine the shape, size, color, and the overall appearance of a logo. A logo can also change based on where it will be displayed, such as websites, business cards, products etc.
In addition to the above aspects, you might also require corporate letterheads and other branding assets to finalize your logo. Your designer handles most of the work, but if you’re doing it yourself, you should familiarize yourself with the above terms.
- Build your Authority- Now that the flashy stuff is taken care of, let’s discuss how you can build a reputation. The first course of action is to establish yourself as an authoritative figure in your line of business. You don’t need a huge marketing budget to achieve authority. Content marketing has become a reliable and consistent way to build influence in a specific field.
You must give your customers a reason to come knocking at your door. Your brand must become the go-to source for information related to your line of business. Do the proper research and provide the information that your customers are seeking.
Create the content that provides value to your target audience, and your brand will be embedded in the minds of your customers.
Conclusion
Matthew Davies believes that brand building is a gradual process that takes a year to come to life. The aforementioned points are the first steppingstones for your brand’s future. Creating a brand is a journey that takes time, patience, and active learning. Go out there and explore and you might discover a few tricks you’ve never read before.