Global village refers to the world as a solitary community of interdependent occupants who are interconnected by modern technology particularly television and the World Wide Web. Global village is a term closely associated with Marshall McLuhan, popularized in his books “The Gutenberg Galaxy : The Making of Typographic Man(1962)” and "Understanding Media(1964)”.
McLuhan described how the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. In bringing all social and political functions together in a sudden implosion, electric speed heightened human awareness of responsibility to an intense degree.
Today, the term “Global Village” can be used to describe the Internet and World Wide Web. On the internet, physical distance is even less of a hindrance to the real-time Communicative activities of people and therefore social spheres are greatly expanded by the openness of the web and the ease at which people can search for online communities and interact with others who share the same interests and concerns.Therefore, this technology fosters the idea of a conglomerate yet unified global community. According to McLuhan, the enhanced electric speed in bringing all social and political functions together in a sudden implosion has heightened human awareness of responsibility to an intense degree. Increased speed of communication and the ability of people to read about something, spread and react to global news quickly, forces us to become more involved with one another from various social groups and countries around the world and to be more aware of our global responsibilities. Similarly, web-connected computers enable people to link their websites together. This new reality has implications for forming new sociological structures within the context of culture.
