What’s Your Expertise – And, Do You Need It?

It’s often said that to start an online business, you must become an “expert” in your niche in order to gain a foothold, become successful and highly-profitable.

There is some truth that – IF – you are going to create and sell your own products. Which at some point, is a good idea. However, it’s NOT necessary!

In fact, I teach people how to position themselves as experts; which is where I’ll start.

One of the quickest ways to become known as an expert is to write a book or report on your chosen market.

For some people, writing a 200-page book can be daunting.

However, you don’t really need to create a printed book, it could be an “eBook” that is delivered digitally or as a PDF document. If you do this, it should still be well written, formatted and presented professionally.

An eBook only needs to be about 10,000 words, instead of the minimum 50,000 – 80,000 words for a printed book.

Now if you’re not a writer, don’t worry. You can have an eBook or report written for you. You can chose to give the ghost writer an outline or let them have free reign and give them feedback about needed changes along the way.

You want the book or report to reflect your “voice” on the chosen topic.

In an article I did a few days ago, on building an email list, I mentioned creating a giveaway product that you can use to build your list.

This eBook can be that product.

In the end, you are the author and have paid the writer a small fee to write the eBook.

If you chose to write a report, your cost will be even less. A report can be just a few pages and only 3,000 – 4,000 words.

The KEY though, is that you MUST provide great insight and value in your report or eBook. If you don’t, people won’t believe you can teach them what they want to know.

I chose to write my own reports and books most of the time; however, on a few occasions when I was extra busy, I have had some help from a writer.

OK, I could go on and talk more about becoming an expert and the hows and whys. More another day.

The big question is; “Can you create a highly-profitable online business WITHOUT being known as an expert in the field you are marketing in?

YES – IF!

You can, if you have a turnkey business with all of the necessary assets in place that allow people to make a buying decision without you.

How is this possible?

It does require an infrastructure. Other people or copy that is picking up ball until you do become the expert.

Systems like this exist; however, most that are advertised as such online are completely bogus. I know, because in my early days of online marketing I fell for some of them, what I’ll call, scams. I’ve paid tens of thousands of dollars for my online education and a great deal of time.

Some of it, not well spent, I must admit.

But – That’s why I’ve put together my training Academy which will be launching in a couple of weeks.

I don’t want people to have to go through the heartache, struggles and expense to succeed that I did.

Stay tuned, because the launch is just around the corner.