The Royal Mint has said that it saw a "surge" in demand for the precious metal following the Bank of England's cut in base rates to 0.25% on 4 August.
During that week the Mint saw a 25% increase in transactions on its bullion website.
It also experienced a 50% increase in sales of gold bars and coins, compared with the previous week.
It is thought investors are turning to gold as cash and bonds offer diminishing returns, exacerbated by lower interest rates.
So far this year, the price of gold has risen by 45% in sterling terms, and 25% in dollar terms.
READ FULL ARTICLE http://www.bbc.co.uk/news/business-37059941