Google has reported it is bringing its Accelerated Mobile Pages (AMP) innovation to Gmail with a specific end goal to make messages significantly all the more captivating and intuitive.
The innovation, which was initially intended to accelerate sites by stripping down the superfluous mess, determination the new Gmail Developer Preview application.
“Today, we’re bringing the power of AMP to email through the Gmail Developer Preview of AMP for Email — a new way for developers to make emails more interactive and engaging,” said Gmail product manager Aakash Sahney. “With AMP for Email, it’s easy for information in email messages to be dynamic, up-to-date and actionable.”
The new arrangement will for all intents and purposes make it conceivable to take basic activities (like booking a schedule arrangement or RSVP-ing an occasion) straightforwardly inside the format of the email – without the need to click a connection or visit another site.