Google’s algorithm determines which pages are displayed highest when a user searches a specific set of keywords. Therefore, your site should be tailored to the algorithm Google operates by – it prefers website pages that:
- Contain high-quality, relevant information to the search query, based keywords and text on the page, as well as the links to and from the page
- Load quickly and are mobile-friendly
- Have unique content
- Are engaged with positively by users – low bounce rates, high time on page, click-throughs
to other pages, etc.
Expertek Suggestion: Check out your competition’s SEO to inform opportunities to acquire users searching for services by specific keywords and understand where you might be losing potential customers to competitors with stronger SEO – use the tools like (SpyFu and SEMrush).
Good-Luck (Team Expertek)
https://www.expertek.net