How to choose a digital marketing agency for Google Ads

Do you want to know how to choose a digital marketing agency to manage your Google Ads campaigns? In all the years that I have been working with online advertising, I have heard many of my clients and students complaining about the bad experiences they had with digital advertising agencies. Deceptions, bad practices, little information and eternal contracts that tied them to bad service.

Although most of these companies work honestly and professionally, it is also true that there are many that use bad practices or, rightly, do their job badly and do not care about helping those who need them.

In this post, I will give you some tips so that you can choose Google Ads Agency Bromley that will run your campaigns and don't fall into the wrong hands.

Use your own Google Ads account

Before hiring a digital marketing agency, create your own Google Ads account. If you don't know how to do it, click on the following link that will take you to the official Google Ads website. Here you have a YouTube tutorial so you can do it.

When you create your own account, it will be associated with a payment method of yours and not one of the agency. In this way, you will have the ownership of the administration work of the campaigns that you pay. By the way, you will avoid "misunderstandings" with the expenses that are made for your clicks.

And if you want to change your agency or provider, you can do it without having to start everything from scratch. And beware that losing all the collected metrics is not something minor.

The Google Ads account and its metrics
Another common problem is that the agencies do not give you access to see the account. Something that can be suspicious, since your campaigns, the metrics and the costs invested become a kind of black box.

As I mentioned above, owning your own Google Ads account avoids these problems.

If the agency wants to send you reports, that's fine, but by having full access to the account, you will be able to review the metrics first-hand and there will be no possibility of them being “made up”.

Account access
As you will be the owner of the Google Ads account, you can give access to whoever you want. In this case, your marketing agency.

This link explains " How to manage access to your Google Ads account ". But you should keep an eye on that, since there are different levels, with different functions.

As the creator of the account, you will have access as Administrator. Do not give the agency this level, but the next one, which is "Standard" level, which allows you to manage campaigns without problems.

What functions does the administrator level have?

Grant account access, change access levels, and cancel invitations from other users. This only has the administrator level, so no one who does not have that level will be able to "capture" your account or leave you without access to it.
Accept and decline manager account linking requests.
You can unlink administrator accounts
Review the authentication methods and the time of the last access of each user.