Google Ads is the largest online advertising platform for marketing. It is a digital marketing tool used for displaying advertisements to promote your products /services online and it has a PPC (Pay-per-click) strategy. This will create leads and traffic to your websites based on keywords.
The keyword is a term in digital marketing that describes a word or phrase that users use to search in the search engine bar. Your ad will be shown in a google search, based on the keywords we provide in our ad. Google counts the clicks on your ads and charges you for each click. You will get a click-through rate (CTR) by dividing clicks per impression. Also, there are different types of google ads – search ads, display ads, video ads, shopping ads etc.
Importance of Google Ads
Google Ads works faster than SEO
SEO and Google Ads are digital marketing strategies to generate more traffic and leads. By using SEO, it takes time to get a better result. But by using Google Ads, the content reaches the target audience faster than SEO. i.e., Google Ads are faster and effective than SEO. Also,
we can add multiple keywords at a time.
we can enable and disable the campaigns whenever you want.
Ads get immediate visibility and response, as they appear on top of the page.
Search Engine Optimization is a long-term process (at least 6 months) while Google Ads is a short-term process, it helps better to generate more traffic and leads. Since the platform is transparent, we can easily analyze details like how many clicks, impressions, demographics details, etc.
Increase Brand Awareness
Google Ads highlights your product and services in an effective way to present your brand to the target audience.
Reconnecting with website visitors
One of the effective benefits of Google Ads is reconnecting with visitors to your website. That means Remarketing (retargeting) which is a common and very popular form of digital marketing, serving targeted ads to people who have already visited our website.
Measure your performance
Google Ads exactly helps us with the performance of the campaign. It shows details about:
who clicked on ads?
- how many leads have been generated?
- how much traffic has been created from ads?
- which keyword generates more output like traffic, leads?
- how much did you spend?
Using Google Analytics
Google Analytics is a web analytics service that provides the analysis or track of our website traffic, demographics, real-time traffic, etc. It can help businesses to track their website or marketing activities, track any purchases, or add products to the cart and obtain visitors’ information demographics. Google Analytics also collects user data from each website visitor, using pages like how much time they spend on that page. It could sort where your traffic comes from: like organic, direct, social, or referral.
If you are interested to know more and wish to experience the magic of Google Ads on your business, WizDots are here to assist you!!!