In the future, personalized and curated content will dominate, and if you are not actively optimizing your website content for it, you risk falling behind. While Google Discover is a mobile-only feed, not everyone is using it, but it can allow you to reach out to your target audience better than search engine queries.
Analyze your analytics to see if any of your website pages are already attracting traffic from Google Discover. Optimize your ranking pages by updating the content and adding high-quality images while optimizing for Google Discover.
Improve your traffic by optimizing your content for Google Discover. (https://www.rankwatch.com/blog/google-discover-content-optimization/)