If it feels like a lot of companies are changing their names and the names of their products or services lately, you’re not wrong! Facebook is now under the technology conglomerate Meta, which is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. Recently Google made a change too: Google My Business is now Google Business Profile. Here’s what that means for your business.
What is Google Business Profile?
To understand what Google Business Profile is, let’s first talk about what Google My Business was. Google My Business was a free tool for businesses and organizations to manage their online presence across Google, including search and maps. This platform was ideal to help customers find your business, and to tell them your story, publish events, images, and more.
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