Summary
1- To calculate the revenue based on the search volume in different quarters google trends can be used
2-Some criteria like being for the end-consumer, not being an everyday product and they should preferably be bought online should be matched by the companies and there product.
3- The search without any fancy parameters and additional factors leads to the best and most accurate estimate.
4- for Fitbit’s past quarter we expect a revenue of about $740 million.
There is nothing new as we know following google trends is smart way to create valuable investment as there are articles about it on the web as well as here on SA. Data provided by Google Trends can be used for investment decisions as they are available for everyone. Additionally, there is data available for almost every topic that can be searched for online (which is basically everything). But most of the articles I read so far on the topic of Google Trends and investing describe rather how to use Google Trends as a sentiment indicator.