As tourism stakeholders, if we truly value and believe in this life-changing industry, if we want to advocate its merits and ability to deliver the UN SDGs, we need to recognise the imperative to value and measure travel and tourism’s contribution to destination well-being.
Travel and tourism are inextricably linked to national and global development, affecting change almost everywhere. Following the devastating impacts of COVID-19 including the industry’s loss of some 62 million jobs worldwide there is mounting pressure to recover; to reposition and prioritise the industry in the minds of all stakeholders. This implies a repositioning, a move to evolve the sector and engage the broadest possible alliance, committed to strengthening the industry’s ability to deliver the UN SDGs. From a destination perspective, three issues must be addressed, notably: tourism governance, over-crowding and the sector’s carbon footprint.
For the full Partner Message by Paul Rogers of “GT” Insight Partner Planet Happiness, visit https://goodtourismblog.com/2021/06/prioritising-well-being-in-travel-tourism/