Beats by Dre are exclusive headphones ranging from 100.00 up to $1000.00 depending on the version. Consumers that purchase Beats by Dre will notice a few aspects that separate the brand from other competitors. Some of the differences are packaging, fit/comfort, utility, and sound quality. The box that comes with the average over-the-head headphones usually comes in a large product box. As you open the box you will notice these items; couple of different cables for charging and input/output settings, batteries (older models), 1/8″ to 1/4″ adapter with 24k gold contacts, a couple of cables–one of which features a built-in answer button and microphone, a cleaning cloth, and a getting started guide. (Introducing BeatsX, 2016) Beats by Dre are made with big soft ear coverings and adjustable side panels for easy customer fitting. The other difference that Beats has easy accessibility to all parts on the headphones.
Target market for Beats by DRE are the ages 10-30, primarily within the teenage grouping. Beats by Dre are headphones that get loud with a lot of bass. The bass is intended for the teenage crowd which the millennials love to hear bass. These headphones target the teenage crowd very easily. These headphones are mainly for young adults with disposable income.
