KFC (Kentucky Fried Chicken) is one of the world's largest restaurant chain. Headquartered in Louisville, Kentucky, United States. Restaurant "American Icon" is the second largest after McDonald's, with more than 17,000 outlets in 105 countries and territories. KFC was founded by Colonel Harland Sanders, who started selling fried chicken from a roadside restaurant in Corbin, Kentucky.
history KFC
Colonel Harland Sanders or David Sanders Born: 9 September 1890 and meningal on December 16, 1980. Born and raised in Henryville, Indiana. Colonel Sanders passed some profession in life, with mixed success.
Colonel Sanders sells fried chicken in 1930 in the midst of the great depression. at the gas station they hold Corbin North of a small town on the edge of the Southern Appalachian Mountains of Eastern Kentucky.
packaged named Sanders Court & Café, arguably quite successfully and he was given the title of honorary Kentucky Colonel in 1936 Kentucky Governor Ruby Laffoon by.
The following year the restaurant expanded to 142 seats and he started adding a motel he bought across the street. When Sanders prepared the original chicken restaurant in North Corbin, he serves the chicken in the skillet, which takes about 30 minutes to Cook (but too long for operations Restaurant).
In 1939, Sanders turns fried chicken cooking process and is used for frying pressure. So when the Cook is greatly reduced compared to the fries.
Not only did the increased production, but at the speed of the generated methods flakier, silencer chicken. Between the years 1939 and 1940, Sanders also designed what was then known as the original recipe of 11 herbs and spices. In 1940 he completed the original recipe of 11 herbs and spices.
Sanders use salt and pepper to the recipe, from the materials used then recommissioned in Sanders (Commission) as Colonel Kentucky in 1950, by Governor Lawrence Wetherby. Since then dressed with signings.
Grow a beard and wear a black coat skirt (then switch to setting white) refers to himself as "Colonel"
The Sanders Court & Café is usually served to tourists, who often headed to Florida, so when a guest pass pass route. in 1950, eventually the route was changed to Interstate 75 passes through the Corbin.
He also sells the property and to travel to the U.S. to sell chicken to restaurant owners. the first offer was his friend Pete Harman who lives in South Salt Lake, Utah, operator of one of the biggest restaurant in town. together, they opened the "Kentucky Fried Chicken" first in 1952.
Restaurant sales in the first year profit more than tripled, with 75% percent of the increase in sales of fried chicken (for Harman). the addition of a fried chicken restaurant is the way that distinguishes it from its competitors. in Utah call Kentucky product is a unique name, which makes it special. A painter who is hired by Harman created the name "Kentucky Fried Chicken"
Harman is producing a training manual on the first company and also guide products. He also that made the company's slogan became "it's finger lickin ' good".
in 1957 hamman first made the idea of selling the 14 pieces of chicken, five reels and a pint of sauce in a complete meal good-value $3.50 price. He also took the project as an aid to Sanders, who called on behalf of a Denver franchisee, not knowing what to do with 500 buckets that he bought from a vendor.
At the time of his first food, sell Harman restaurant chains are nothing more than a paid independent restaurant chain cents per order for "secret blend of herbs and spices" Sanders and the rights to its feature. chicken recipes in their menu and using its name, also for promotional purposes.
make himself eligible to open a KFC restaurant was independent, according to Harman, "by providing a sufficient volume to justify the Manager and pay overhead costs (operating expenses business)" Free Standing stores causes a faster growth rate from restaurant chains because special operations operations proved to be easier to sell to prospective franchisees.
A franchisee of the year 1962, was Dave Thomas, who created it, the rotating sign that was then used in KFC locations mostly in the United States. Thomas Sanders encourages emergence in his KFC commercials helped him to simplify the menu restaurant chain of more than 100 items for only fried chicken and salad. Thomas sold its shares in 1968, in the process of becoming a millionaire, and then find a Wendy's restaurant.
In 1964 Kentucky Fried Chicken that is sold in more than 600 franchised outlets in the United States and Canada. Sanders sold the entire operation a franchise of KFC in 1964 amounted to $2 million ($14,987,124) – (approximately US $15 million in 2013), paid from time to time on a three-percent interest rate, to a group of investors led by John y. Brown, Jr. and Jack c. Massey. The sale includes lifetime salary and agreement, quality controller companies and trademarks. According to Massey, when the offer was first touted for Sanders it's hard to know how he feels about the deal and he will ignore one day and talk about it's inevitable the next. Massey knew that Sanders believed in astrology, horoscope and wait until it has a positive attitude and dramatically before making a definitive offer. Massey to Sanders, made a written offer. Sanders saw it, opening a drawer, read horoscopes, and agreed to sell it. Sanders apparently disappointed with the deal told the Washington Post. "I don't like some of the things John y. it does, to me Let the record speak for itself. He is very over coax me to exit ". Massey and Brown changed the format of this restaurant from the restaurant – restaurant-style far to imagine Sanders to the fast food model. Give all their red-striped pattern of restaurants of different colors, opened the Group of more than 1,500 restaurants,
Includes locations throughout the 50 United States and the State of some international locations. The concept caught it the best. most people never feel and take the dish has become a Sunday dinner, treating and making it one of the staples of everyday. Massey and Sanders disliked each other and angry when Colonel Massey stated that the corporate headquarters will be in nashville, Tennessee and not in Kentucky. He yelled, "no Fried Chicken in Tennessee dammit! No matter there is some "John y. Brown doesn't like the idea either, but Massey has 60 percent of the company's and Brown's 40 percent. Massey wants to be at company headquarters near his home. Brown claims to bring order and efficiency to a chaotic management structure, treats Sanders increasingly dissatisfied.
Nephew Sanders "Lee Cummings" left the company after the sale. and find "Lee's Famous Recipe Chicken" in 1966 at the urging of Massey to make that company go public. This time Sanders sorry sold his company and with the price of $1.5 million senilainya shares for the exclusive right of the Canada company activities. Later that year, Massey resigned from the company and Brown announced its headquarters moved to Louisville, Kentucky. According to Sally Denton, Massey abandoned the effort with a "sense of dimulutnya acid", and refused to discuss the former partnership public. In 1967, KFC has become the U.S. 's sixth largest chain restaurant as based on volume. In 1968, the Kentucky Fried Chicken fast-food business is the largest in the Americas and in 1969 it was listed on the New York Stock Exchange. in August 1970 the Colonel Sanders and his grandson Harland Adams resigned from the Board of Directors. New York Times Diartikel, Sanders said, "I realize that my place is not nowhere. ... Everything is on the Board of big corporations over my head and I am puzzled by the talk and high finance discussed at this meeting "
Companies, too big for the Colonel to be handled, grew too mammoth, also for John y. Brown in July 1971. KFC was acquired by Connecticut-based Heublein, special food and alcoholic beverage companies, costing $285 million ($1635529992) with Heublein planned, increasing the volume of marketing Kentucky Fried Chicken "know how". In the 1970s the company introduced some new products to compete with the fast-food market. As management concentrate store sales overall. they fail to realize that the basic chicken business was stalling. with sales of competitors increase Kentucky Fried Chicken being dropped. At this time the Texas company, Church's Chicken, start making inroads with KFC's market kepangsa "Crispy Chicken". in 1972 also KFC introduced "Chicken extra Crispy" in 1974 Sanders complained about the quality of the food is declining. "Oh my God, the sauce was terrible. They get tap water, mix it with the flour and starch. end up with pure wallpaper paste. Another thing, it's a new crisp recipes there are in the world but the fucking fried doughball stuck on some chicken. "his words. Franchise KFC blast in Bowling Green, Kentucky. Sue Sanders with defamation. In the year 1973 Heublein tried to sue Sanders after he opened a restaurant in Shelbyville, Kentucky, with the name "Claudia Sanders Dinner House, Lady Colonels" in 1974 Sanders sued Heublein Inc. counterinsurgency amounting to $122 million ($574,931,174 the alleged abuse), over his image in promoting products. He could not help develop, but rather hinder its ability to franchise restaurants. A spokesman for Heublein described it as a "nuisance suits" in 1975 Heublein settle outside of court with Sanders, with of $1 million ($4,319,109) continues to digajinya as ambassadors of goodwill and allowed his restaurant ventures forward as "Claudia Sanders Dinner House"
In the year 1976 Sanders complained that the company "had no idea what he did" and that it "really embarrassing" to have an idea is affiliated with such an inferior product. Miles Michael Heublein was promoted by the chain to run in 1977 and credited the company's "sick" by applying the formula back-to-basics. One of the most prominent strategies that Miles is to lure back onside Sanders, and to listen to his recommendations in the business. Miles also began a program of renovation of the store is spacious, as outlets have become dated and damaged. Sanders died in 1980, because of frequent travel 200.00 – 250,000 Km every year. mostly by car, to promote its products until shortly before his death.
The year 1982 Heublein bought by RJ Reynolds, which must compete with the introduction of Chicken McNuggets in the entire chain of McDonald's. the year 1983 Reynolds sell their restaurant Division. the year 1986 to PepsiCo from book value amounting to $850 million ($1802185792). Reynolds sold the chain to pay off debt associated with the purchase of Nabisco that order to concentrate on the business of tobacco and food packaging. PepsiCo makes the chain part of PepsiCo's restaurant divisions all over the world along with Pizza Hut and Taco Bell that it is anticipated that they will bring their expertise in merchandising company. In 1991 the name KFC was officially adopted, although it's been widely known by the initialism. 1990-an early look at a wave of new products being launched throughout the chain, like spicy food "Hot Wings" chicken and popcorn, as well as the "Zinger", a spicy chicken fillet burger, for the international market. The year 1993 a non-fried chicken has been added dimenu United States and Australia for the first time. year 1994 Roger Enrico was appointed as CEO of PepsiCo Company and David c. Novak was appointed President of KFC. 10th consecutive quarter watching Novak dipertumbuhan restaurant after introducing new products like chicken pot pie and chicken marinated.
Dtahun rotating restaurant Division of PepsiCo 1997 as a public company worth $4.5 billion ($6514925373) to pay off short-term debt and because as one of the executives. PepsiCo admitted "restaurant we are no schtick," according to an analyst it's unclear whether the 4.5 billion-pound managed to return on investment, PepsiCo. given that much of the debt that Pepsico has emerged from capital investment-intensive. The company named Tricon Global restaurants on and at the moment it's 30,000 outlets and $10 billion in sales ($14477611940. so the second in the world only McDonald) it was renamed Yum! There are brands of the year 2002. the original restaurant franchise KFC in Salt Lake City was rebuilt in 2004 to combine a small museum. Since 2002 till 2005 KFC underwent three years of weak sales. When a lack of investment in the development of the product leaving the brand in search of "tired and badly positioned" according to the Research, an independent consultancy. KFC responded by adding inexpensive chicken burger hot in the menu, called "Snacker" easier to eat than chicken on the bone. It also started the makeover of its brand image, bring back full "Kentucky Fried Chicken" is the name of several outlets, giving new advantages to touch a portrait of Colonel Sanders, and promoted once again the image of cardboard that had chicken left in ( Brief) in 1990 's.