According to Celine Joshua, head of Universal’s 10:22PM label, it made sense to bring in the talent of co-executive producers James Fauntleroy and Hit-Boy to help steer the sound of the new group. The duo has done work for pop superstars Justin Timberlake, Bruno Mars, Beyonce, and Rihanna.
Joshua has conceived a roadmap for Kingship that includes albums and metaverse performances. There will be fan perks associated with albums and performances, and owners of Kingship NFTs will get access to an exclusive Discord server to meet other fans.
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